Dana White Derided Boxing for Years. Now He Is Ready to Sell It.
NEW YORK — UFC chief executive officer Dana White spent hours Wednesday afternoon extolling the business potential of modern boxing—the very sport he has repeatedly…
Saudi Arabia
Ronaldo the Broadcaster Streams Padel Event on YouTube
Cristiano Ronaldo joined YouTube last year and quickly built one of the most-followed accounts on the platform. This weekend he turned it into a live sports streaming…
World Cup 2034 Host Saudi Arabia Nets Biggest Sports Win Yet
Saudi Arabia secured the right to host the 2034 World Cup on Wednesday following a vote by FIFA’s 211 member federations. The Arab country has been the presumed…
PFL Signs Dubai Deal for Multiple MMA Fights in United Arab Emirates
The Professional Fighters League has signed a multiyear agreement with the Dubai Department of Economy and Tourism (DET) and Dubai Sports Council (DSC) to bring regular…
Saudi-Backed PFL Flexes With Card Led by Ex-UFC Star Ngannou
UPDATE: Fighting in MMA for the first time since January 2022, Francis Ngannou, the former UFC heavyweight champion, easily handled 2023 PFL heavyweight champion Renan…
Cristiano Ronaldo Claims 1 Billion Social Media Followers
Earlier this month, Cristiano Ronaldo became the first men’s soccer player to score 900 goals in a career. On Thursday, he broke a new record off the pitch by becoming…
LIV Golf Lightens Lobbying as Congressional Focus Shifts to PIF
LIV Golf is clubbing down on its inside-the-Beltway play. This month, the Saudi-backed golf league reported second-quarter Congressional lobbying expenditures of…
Sporticast 361: Inside Saudi Arabia’s New Esports World Cup
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Ralf Reichert, CEO of the Esports World Cup Foundation, about the ongoing event…
UFC, Saudi Arabia Agree to Title Sponsorship of UFC 306 at Sphere
UFC has sold its first-ever event title sponsorship to an offshoot of the Saudi Arabian government, the latest example of Middle Eastern investment into combat…
Ronaldo to Invest in Wearable Technology Company Whoop
Cristiano Ronaldo is putting his money where his body is. The Portuguese soccer icon will invest and become an official global ambassador for Whoop, the wearable…
In Fading Esports Business, Saudi Money Still Flows
The global esports industry, which generated approximately $1.1 billion in revenue in 2021, is currently facing financial challenges as companies try to figure out how…
Saudi PIF Expands Into Tennis With ATP Partnership
Public Investment Fund (PIF), Saudi Arabia’s controversial sovereign wealth fund, is partnering with the Association of Tennis Players (ATP) in its latest push into…
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