Under Armour Signs USA Football Deal, Eyeing Olympic Flag Debut
Ahead of flag football’s Olympic debut in 2028, USA Football announced a multiyear partnership with Under Armour that will run through the Los Angeles Summer Games…
Under Armour
UA’s Plank Has Four Years to Double Stock Price—and $325M to Gain
Under Armour CEO Kevin Plank will receive at least $26 million if he helps the company’s stock reach $13 in the next four years. Should that happened, his total…
Under Armour Plans Revamp After Dour Earnings Report
Under Armour Inc.’s (NYSE: $UAA) stock tumbled nearly 10% in pre-market trading Thursday but bounced back when the markets opened while the founder and CEO Kevin Plank…
Under Armour Makes WNBA Star Kelsey Plum Cigar-Inspired Shoe
WNBA star Kelsey Plum gave fans two consecutive years of iconic cigar photos while celebrating the Las Vegas Aces’ back-to-back championship wins. With a new season…
Under Armour Taps New Balance, Nike Vet Yuron White as Head of Footwear
Under Armour is beefing up its footwear leadership team as it looks to make shoes a more significant part of its business, according to an exclusive report at Footwear…
Bryce Harper Bats Away Subpoena in Under Armour Patent Case
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Philadelphia Phillies first baseman…
Auburn’s Under Armour Stock Deal Fell by $8.6M. Now It’s a Nike School
Auburn has agreed to a new 10-year apparel contract with Nike, a deal that will follow its unique financial arrangement with Under Armour—which has decreased in value by…
Under Armour Shares Take Dive Over CEO Turmoil
Wall Street gave a firm thumbs down to the return of Kevin Plank to the top spot at Under Armour, punishing the company by sending its shares down by almost 12% in…
Plank to Return as Under Armour CEO, Linnartz Steps Down
The Stephanie Linnartz era at Under Armour has come to an abrupt end, and Kevin Plank is back in the driver’s seat, Footwear News reports. On Wednesday after the…
Man United Hits 18-Month Low as Sports Stocks Battle Mixed Outlook
It may have been Jim Ratcliffe’s dream to own a part of Manchester United, but overpaying for a minority stake in the business probably wasn’t. To gain a 27.7% stake in…
How VF, Under Armour, Wolverine Turnaround Plans Are Progressing
After a rocky 2023, some major shoe brands say they are finally turning the corner, Footwear News reports. In the last few weeks, executives from VF Corporation…
The MLB-Nike Uniform Uproar: Finding Transparency and a Good Fit
MLB Spring Training is officially underway, but the league’s dominant story so far has been its new Nike-designed uniforms, which have drawn criticism from players and…
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