Fox Rides Streaming Wave to Record 127.7M Super Bowl Viewership Splash
When Kendrick Lamar wrapped his Super Bowl LIX halftime set with “TV Off,” advertisers who’d bought time in the second half of the Fox broadcast must’ve felt as if they…
Kansas City Chiefs
Who Is Clark Hunt, Chairman of the Kansas City Chiefs?
Clark Hunt has been here before—four times in the last five years, to be exact. He knows what it feels like to be in the center of the NFL world for two weeks before the…
Super Bowl Ratings Record May Tumble With Chiefs-Eagles Rematch
If you’re dissatisfied with the matchup the NFL has cooked up for Sunday night, your TV alternatives are rather limited. It makes little sense to counterprogram the…
Chiefs-Refs Conspiracy Theory Is Just That: Super Bowl Data VizÂ
You’ve seen the memes. “The Chiefs warming up for today’s game” captioning a video of NFL referees stretching on the field. “Unnecessary roughness for breathing on…
Inside the Super Bowl’s Data-Driven, Pre-Snap Mind Games
Disappointment stretched across Josh Allen’s face as he recounted his final play of the season. “They gave a good look,” Allen said during his postgame press…
Chiefs, Bills Set AFC Title Game Record With 57.4M Viewers
After conspiring to deliver the biggest regular-season ratings for a Sunday NFL game this season, the Buffalo Bills and the Kansas City Chiefs reconvened last weekend…
Sporticast 418: There’s No Easy Fix for the NFL’s Latest Frustration
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the Super Bowl…
Super Bowl Déjà Viewing: Eagles, Chiefs Eye Big Rematch Ratings
With their win over the Buffalo Bills Sunday night, Patrick Mahomes and the Kansas City Chiefs have entered the déjà vu stage of their dynastic run, where novelty takes…
Super Bowl LIX: Chiefs vs. Eagles by the Numbers
On the field, the Kansas City Chiefs are the current standard for NFL franchises. They’ve won three Super Bowls in the past five years, have advanced to seven…
Chiefs Fatigue? Fan Poll Finds Much Love but Growing Dislike for KC
UPDATE: The Kansas City Chiefs defeated the Buffalo Bills 32-29 Sunday night in the AFC championship game to keep their hopes alive of becoming the first NFL team to win…
At $750,000 a Throw, Amazon’s NFL Black Friday Ads Are an Easy Score
For all the agita over the lower-than-expected turnout for the NFL’s first-ever Black Friday game in 2023, Amazon Prime Video had already sold off the last commercial…
‘Real Fan’ Taylor Swift Grew Chiefs’ Women Fanbase, Team Prez Says
Taylor Swift has filled a blank space in a way no other celebrity has for the Kansas City Chiefs. One of the world’s biggest pop stars has played a pivotal role in…
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