Nike, Bulls Quiet as Trump Admin Links Apparel to Gangs
Neither the Chicago Bulls nor Nike have publicly commented on a document, released last week via court filing, that lists their uniforms and sneakers as a way to…
Jordan Brand
Nike Sales Slump 9%, Execs Leave and New CEO Touts Turnaround Signs
Nike reported third-quarter revenue of $11.27 billion for the three months ending Feb. 28. It marked a 9% decline from the previous year’s quarter, but handily topped…
Jalen Hurts to Wear Coveted Air Jordan 1 Cleats at Super Bowl
The Air Jordan 1 Retro High ’85 “Bred” is arguably the most coveted sneaker release of 2025 thus far. So it should come as no surprise when fans see Jalen Hurts, a…
‘Puka Doncic’ Says Luka Trade a Win for Jordan Brand
The Los Angeles Lakers aren’t the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić. Jordan Brand, the Nike-owned apparel…
Jordan Growth, China Stagnation: How Nike Changed Under Donahoe
Nike changed dramatically in the five years under now-departed CEO John Donahoe. And while its hard turn toward direct-to-consumer sales has gotten much of the attention…
USC’s Branch Brothers Sign CFB’s First Jordan Brand NIL Deal
The college football season hasn’t started, but standout brothers Zachariah and Zion Branch are already making history. The University of Southern California stars…
Nike Revenue Disappoints, but Jordan Brand Hits $7B for Year
Expectations were modest for Nike ahead of its fourth-quarter earnings report, and the company still whiffed on that low bar. Wall Street analysts expected flat…
NFL Stars Puka Nacua, Maxx Crosby Join Jordan Brand
Jordan Brand just added some NFL stars to its loaded athlete roster, according to Footwear News. With the 2024 NFL Draft just hours away, Jordan Brand announced…
Devin Haney Designs Special Jordan 1 Ahead of Ryan Garcia Fight
Two days before his megafight against Ryan Garcia, a longtime foe from his amateur boxing days, Devin Haney is resting on the couch of his penthouse suite in a swanky…
Paolo Banchero Will Debut the Air Jordan 39 During NBA Playoffs
Jordan Brand is ready to reveal the latest shoe in NBA icon Michael Jordan’s signature franchise, the Air Jordan 39, and it will do so with the help of one of its…
LSU Guard Mikaylah Williams Signs With Jordan Brand
LSU guard and Southeastern Conference (SEC) Freshman of the Year Mikaylah Williams signed an NIL deal with Jordan Brand, the company announced in an Instagram post…
Jasmine Jordan Builds a Dream Team of Women Athletes at Jordan Brand
One week before Jordan Brand announced the historic signing of 16-year-old basketball phenom Kiyomi McMiller, the hooper was in New York City at PMC Studios with…
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