How Colorado, Syracuse Privately Pitched NCAA on Spring Football
Syracuse’s and Colorado’s athletic departments leaned on athlete health and well-being as the central argument in their unsuccessful bid to secure NCAA approval for a…
Deion Sanders
Colorado Boosts Deion’s Yearly Pay to $10.8 Million With New Extension
The University of Colorado has substantially raised Deion Sanders’ compensation, finalizing an amended employment agreement that will increase the head football coach’s…
Colorado Cites Mental Health in Lobbying for NIL Deal Secrecy
Colorado athletic director Rick George recently told a hearing of state legislators that CU athletes’ mental health would be compromised if the financial terms of their…
Exclusive
Deion’s Alamo Bowl Insurance Boast Undercut by the Numbers
Ahead of Colorado’s Dec. 28 Alamo Bowl showdown with BYU, Buffaloes head coach Deion Sanders made another audacious claim. Describing what the coach hailed as a…
Sporticast 415: Is NFL Ready for Cowboys Coach Deion Sanders?
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a potential NFL…
Deion Sanders’ Debut Season Saw Colorado Ticket Sales Double
The University of Colorado earned $31.2 million in revenue from football ticket sales during the 2023-24 season, Deion Sanders’ first as head coach, according to the…
Colorado’s Hunter, Sanders May Buck Trend by Playing in Bowl
Colorado head coach Deion Sanders suggested Tuesday that his son, quarterback Shedeur Sanders, and two-way star Travis Hunter could participate in a college football…
Deion Sanders Lands Top QB Recruit, Downplays Departure Talk
Maybe Deion Sanders was serious when he said he wasn’t leaving Boulder this year. The Colorado Buffaloes coach landed five-star prep quarterback Julian Lewis, who made…
How the Aflac Duck Ended Up in a Dr Pepper College Football Ad
Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he…
College Football Fans Are Missing Out on Quite a Show in Colorado
Deion Sanders’ Colorado Buffaloes put on one hell of a show against Baylor Saturday night, but the late heroics of Shedeur Sanders and Travis Hunter weren’t enough to…
Coach Prime Hype Peters Out as Colorado’s TV Ratings Crater
Deion Sanders may be able to play the transfer window like a fiddle, but in his second year as the head coach of the Colorado Buffaloes, the former NFL standout seems to…
Headset Insurance: Aflac Can Duck Out of CU Deal If Deion Departs
Aflac’s six-year sponsorship deal with the Colorado Buffaloes, which includes the insurance company’s logos adorning Deion Sanders’ headset, contains early termination…
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